Tasks

Publicize activities, workshops, meetings and other events for fundraising or information purposes
Act as spokesperson for an organization
Advise clients on advertising or sales promotion strategies
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Plan and direct advertising and marketing campaigns
Develop and implement marketing and advertising and sales strategies
Assess requirements of an establishment to develop specifications for equipment, materials and supplies to be purchased
Arrange and co-ordinate seminars, conferences, etc.
Review written material, such as reports, briefs, speeches, presentations and press releases
Implement new strategies and programs touching public relations
Develop social programs

Area of specialization