Analyze market research data to improve business decisions or activities
Direct the marketing strategies of establishments
Evaluate an organization's Internet presence
Evaluate communication strategies and programs
Oversee the preparation of written material for website content
Supervise staff
Train staff
Market business services
Plan and control budget and expenditures
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
